A friend of mine, Matt, is a fan of all things interesting. He brought this to my attention. It's a theory adopted by military fighter pilots.
OODA LoopO = Observe
O = Orient
D = Decide
A = Act
The loop goes in that order, but always repeats for the person engaged in conflict. Here's the massive quote: "An entity (whether an individual or an organization) that can process this cycle
quickly, observing and reacting to unfolding events more rapidly than an
opponent, can thereby "get inside" the op...
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